Short, useful pieces written for people who run UK competitions for a living — drawn from the data we collect across the market.
The opening 24 hours of a competition predict more about its eventual sell-through than most operators realise. Here's how to read the curve and what to do when it tells you something you don't want to hear.
Ticket price isn't just a lever — it's a signal. A look at where the UK market is clustering in 2026, why the £1.99 floor matters, and how to read your competitors' pricing moves before you copy them.
Two identical draws launched a week apart can produce sell-through rates that differ by a factor of three. A look at where the quiet windows are in the UK competition calendar and how to find yours.
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