What's in the dashboard, line by line.
We track 372K competitions across 424 UK operators — new draws picked up every 30 minutes, ticket sales sampled every 10. Here's everything that turns into.
Market Intelligence
The structural view of the market. Who’s running what, at what price, with what prize, in which category — updated continuously across the operators that actually move volume.
Live competition catalogue
Every live UK competition we track, searchable by operator, category, ticket price band, prize value and end date. New listings appear within hours of publication.
Price-point distribution
See how the market is splitting between sub-£1, £1–£2.49, £2.50–£4.99 and premium tiers — broken out by prize category so you can position against like-for-like draws.
Prize-format heatmaps
Which prize formats — cash, cars, tech, holidays, instant-wins, mixed lots — are dominating right now and which are quietly thinning out. Updated daily.
Operator directory & trust tier
Every operator we track is assigned a trust tier based on transparency, draw integrity signals and adherence to the voluntary code. See where you and your competitors sit.
Category auto-classification
Every competition is automatically tagged into a category taxonomy — so comparisons are clean even when operators describe their prizes differently.
Launch & end-date calendar
Forward view of when competitors’ major draws are ending — use it to time your own launches to land in market quiet windows.
Velocity Analytics
The behavioural view. How fast tickets are actually moving, when the spikes happen, and which combinations of price, prize and timing are converting in real conditions. Sampled every 10 minutes for every live draw.
10-minute tickets-sold sampling
Snapshots of 16.5M+ ticket-count readings across the market, captured every 10 minutes. Watch sell-through curves form in real time, not after the fact.
Sell-through velocity curves
Tickets-per-hour curves for every draw, with percentile bands. Spot which of a competitor’s draws are punching above their format and which are dragging.
Sell-out time estimates
For capped draws, a live projection of when the cap will hit at current velocity — with a confidence score based on how dense and consistent the recent readings are.
Price-change & cap-change alerts
Email alerts when a tracked competitor launches a draw, changes a ticket price or ends one early — and, on the top plan, when one of their draws is heading for a sell-out.
Head-to-head comparisons
Pin any two draws — yours or competitors’ — against each other and watch their velocity, price and time-to-cap diverge in a single chart.
Strategic Reporting
The decision-grade view. Aggregated, anonymised market reports that you forward to your investors, your buying team or your board — without spending a fortnight building a spreadsheet.
Weekly market digest
A Monday morning email with the past week’s biggest moves — price shifts, format launches, sold-out draws, new operators. Five-minute read, board-ready.
Market share estimates
Estimated share of tickets sold by operator and category, derived from sampled volumes. Anonymised at the aggregate level to protect platform users.
Seasonal trend reports
Year-on-year benchmarks for the calendar moments that matter — Black Friday, Christmas, Easter, summer holidays — so you know what “normal” looks like before you plan against it.
Revenue trend analysis
Estimated weekly and monthly gross ticket revenue for tracked operators and the market overall — the macro picture for your strategy decks.
Custom market cuts
Bespoke market cuts and custom benchmark sets, built around the operators and categories you care about, are available on request — talk to us.
Marketing Automation
The same tracking that watches the market watches your own draws — and pushes what it sees into your marketing platform, so your urgency campaigns fire off live data instead of a guess.
Klaviyo live competitions feed
A signed web feed of your live draws — titles, prices, percent sold, end dates — for dynamic blocks in campaigns and flows. Your “ending soon” email builds itself. Included on the paid plans.
13 milestone events
Server-side events pushed into Klaviyo or Customer.io as our tracking spots them — Almost gone, Draw tonight, Last chance, Sold out fast, Instant wins running low and more. Included on the paid plans, with the predictive triggers such as Sellout predicted further up.
No developer required
Connect a Klaviyo API key or Customer.io Track credentials from your dashboard and the integration is live. Every milestone event is individually toggleable, so you choose exactly what reaches your campaigns.
Fires once, not four times
Each milestone is deduplicated per competition on our side, so a re-check or a retry can never double-trigger the flow behind it. Your subscribers see one “almost gone” email, not a barrage.
Where to start
Claiming your listing is free and takes a domain check. Everything above is switched on from inside the dashboard once you’re in.
Prove the domain, take control of your profile and pick up the verified operator badge — free, no subscription.
Your draws, your sell-through and your position in the market, on the data we already collect — no integration and nothing to install.
Competitor tracking, deeper reporting windows and your advertising allowance are chosen inside the dashboard, where you can see what each one gives you.
Ready to see it on your own data?
Tell us your brand and the operators you care about — we’ll send back a sample market cut filtered to your patch within one working day.
Request a Sample Cut