What it actually looks like.
A walkthrough of the operator dashboard. The numbers below are illustrative, but the layout, cadence and signals are exactly what subscribers see day to day.
Cars & cash · w/c Monday 18 May
Your top draw vs. category leader
Available from Standard onwards. Alerts appear from Growth.
Prize-format heatmap — tickets sold per format, last 7 days
Available from Growth.
Estimated category share, last 30 days
Available from Pro.
This week’s competitor moves
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Price cut — ‘Audi RS3 + £5k’£2.49 → £1.99 · velocity up 3.2× within 12h
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Cap increase — ‘M2 Comp Pack’25,000 → 32,000 tickets · suggests strong early demand
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Sold out — ‘Tesla Model 3 Performance’11 days early · 18,000 tickets at £2.49
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End-date extended — ‘Defender V8’+7 days · current sell-through 41% of cap
Alerts from Growth; near real-time from Pro.
The cars category is in a price-down, volume-up week. The category leader has cut prices on two flagship draws and seen velocity step-change. Three of your direct competitors are testing higher caps. Estimated revenue across the category is down 4% week-on-week despite higher unit volume — average ticket price is doing the work, not demand. Consider holding price on premium prizes and matching the £1.99 floor on the £25k–£40k tier.
Numbers above are illustrative. Your live dashboard reflects your own tracked competitors, categories and history window.
Beyond the summary view
The dashboard above is one tab. Subscribers also get:
Per-competitor deep dives
Every tracked competitor gets a profile with their draw history, average sell-through times, pricing pattern and prize-format mix.
Email digests
Monday morning weekly summary by category. Optional daily alerts for price changes, cap changes and sold-out draws on tracked competitors.
CSV exports
Pull raw velocity samples, price history and competition metadata into your own modelling tools. Enterprise plans add a read-only API.
Want this view, filtered to your patch?
Tell us your brand and the operators you want to track. We’ll send back a sample report shaped exactly like the one above, but with your competitors in it, within one working day.