What it actually looks like.
A walkthrough of the operator dashboard. The numbers below are illustrative, but the layout, cadence and signals are exactly what subscribers see day to day.
Cars & cash · w/c Monday 18 May
Your top draw vs. category leader
The comparison is free for every claimed site; the alerts come with Pro.
Prize-format heatmap — tickets sold per format, last 7 days
Free for every claimed site.
Estimated category share, last 30 days
Included with Pro.
This week’s competitor moves
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New draw — ‘Audi RS3 + £5k’Launched by a tracked rival · £1.99 a ticket, 25,000 tickets
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Same prize listed — ‘M2 Comp Pack’Another operator is now running a prize you are running
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Draw ended — ‘Tesla Model 3 Performance’Closed on a tracked rival’s site · 18,000 tickets at £2.49
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Rating dropped — a tracked rivalTrustpilot 4.6 → 4.3 since last week
Competitor-event alerts included with Pro.
The cars category is in a price-down, volume-up week. The category leader has cut prices on two flagship draws and seen velocity step-change. Three of your direct competitors are testing higher caps. Estimated revenue across the category is down 4% week-on-week despite higher unit volume — average ticket price is doing the work, not demand. Consider holding price on premium prizes and matching the £1.99 floor on the £25k–£40k tier.
Numbers above are illustrative. Your live dashboard reflects your own tracked competitors, categories and history window.
Beyond the summary view
The dashboard above is one tab. Subscribers also get:
Per-competitor deep dives
Every tracked competitor gets a profile with their draw history, average sell-through times, pricing pattern and prize-format mix.
Email digests
Monday morning weekly summary by category. Optional digest alerts when a tracked competitor launches a draw, changes a price or sells out.
CSV exports
Pull raw velocity samples, price history and competition metadata into your own modelling tools — included at the top of the range.
Want this view, filtered to your patch?
Tell us your brand and the operators you want to track. We’ll send back a sample report shaped exactly like the one above, but with your competitors in it, within one working day.