Ten calculators.
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Five for players working out what an entry is actually worth. Five for operators checking whether a draw stacks up.

Free / No login / UK £ and UK odds

Odds, right here

no. 01

Tickets Yours £ each

1 in 250

0.40%

£50.00 spent for that chance.

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For players

01 — 05 See all five →

01 Competition Odds. 4,995 tickets in the draw and you hold twenty of them — that's 1 in 250, not 1 in 4,995. 1 in n 02 Multi-Competition Odds. Ten draws on the go at once. Your chance of winning any one of them. combined % 03 Instant Win Odds. 300 instant prizes seeded across 5,000 tickets. Do you actually hit one? hit rate 04 Expected Value. Pay £2.50, expect £1.80 back. Good value or not, in one number. £ per entry 05 Spending. £15 a week is £780 a year. Worth seeing written down. £ / year

For operators

06 — 10 See all five →

06 Competition Profit. Revenue in, card fees and prize cost out. What's left before you launch. margin % 07 Ticket Pricing. A £28k prize and a 35% target margin. Work backwards to the ticket price. £ / ticket 08 Instant Win Allocation. How many instant wins you can seed before they eat the margin. prize pool 09 Marketing ROI. £3.20 a click and 2.1% of them convert. What a player costs you, and what you need back. cpa · roas 10 Sales Velocity. 180 tickets a day with twelve days on the clock. Sells out, or doesn't. sell-out date

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