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UK Competitions Glossary

Plain-English definitions for the terms you'll come across on UK competition and giveaway sites — from "free entry route" to "instant win".

Prize competition

A paid-entry draw where the winner is selected by chance or skill and a prize is awarded. UK prize competitions are distinct from lotteries — they typically require a skill element, a free entry route, or both, to stay outside lottery legislation.

Raffle

A lottery-style draw where tickets are sold and a winner is picked at random. Pure raffles are regulated as lotteries in the UK and generally require a Gambling Commission licence or a society/registered lottery exemption.

Prize draw

A free-to-enter draw where a winner is selected at random. Because there's no paid consideration to enter, prize draws are not classed as lotteries under UK law.

Instant win

A mechanic where a percentage of tickets are pre-assigned a prize that's revealed the moment the ticket is bought, rather than waiting for a draw date. The main prize is usually still drawn at the end of the competition.

Skill question

A short question entrants must answer correctly to qualify for the draw. The skill element is one of the conditions that distinguishes a prize competition from a lottery in UK law.

Free entry route (FER)

A no-purchase-necessary way to enter a paid competition — typically by post or via a web form. A genuine free entry route on equal terms is one of the legal alternatives to a skill question for staying outside lottery rules.

Postal entry

A free entry route in which entrants post their details to the operator instead of buying a ticket. Postal entries must be treated identically to paid entries when the draw is conducted.

Cash alternative

A fixed sum offered to the winner in place of the physical prize. Many operators publish a cash alternative for high-value items like cars or watches; the figure is often used as a comparable indicator of prize value.

Random number generator (RNG)

Software that picks a winning ticket number at random. Reputable operators use a third-party RNG (such as Google's) and live-stream the draw so entrants can verify the result.

Live draw

A draw broadcast in real time — usually on Facebook, YouTube or the operator's own site — so entrants can watch the winner being picked. Most large UK competition operators run live draws as a transparency measure.

Ticket cap

The maximum number of tickets an operator will sell for a given competition. The cap directly determines the worst-case odds of winning and how quickly a competition can sell out.

Sell-through

The percentage of available tickets that have been sold at a given point in time. Operators often share sell-through figures so entrants can judge the implied odds before entering.

Roll-over

When a competition fails to meet a minimum ticket threshold and the draw is pushed back to a later date instead of being conducted. Roll-over rules vary widely between operators.

Site credit

A prize awarded as account balance on the operator's own platform, which can typically be spent on future ticket purchases. Site credit prizes are common alongside cash and physical prizes.

Minimum ticket threshold

A floor below which a competition either rolls over, awards a smaller cash alternative, or is voided altogether. Threshold rules should be disclosed in the operator's competition terms.

Voluntary code

A self-regulatory standard that competition operators sign up to. It typically covers fairness of draws, transparency around odds, prize delivery timelines, and how disputes are handled.

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