Know what the rest of the market is doing — before you launch your next draw.
We track 126 UK operators and sample their ticket sales every hour. Use it to price your draws, time your launches and benchmark how your brand is performing against the rest of the market.
Three things most operators are guessing at
Until now there's been no straightforward way to answer any of them without manually checking competitor sites at random times of day.
How fast are competitors actually selling?
You can see what they're running, but not how the tickets are moving once a draw is live. That's the bit that tells you whether the format is working.
Where are the quiet windows?
Launching against a £100k cash giveaway from a bigger operator is an expensive mistake. A forward view of competitor end-dates makes it avoidable.
Has the market moved on price?
The right ticket price for a Range Rover draw last quarter isn't necessarily the right one this quarter. Historical sell-out data settles the argument.
What you actually get
We track 66K competitions across 126 UK operators and sample their ticket counts every hour. That turns into three things you can use:
Market coverage
Every live draw across the operators we track — price, prize, cap, end-date, category — in one place, kept fresh.
Sales velocity
Hourly ticket-count snapshots build into sell-through curves — so you can see which competitor draws are flying and which are dragging.
Benchmarks & reports
Weekly market digest, prize-format trends and anonymised benchmarks you can take into a pricing meeting or board pack.
How operators are using it
Two patterns come up again and again in the conversations we have with operators on the platform.
Pricing and format decisions
Before setting a ticket price or a cap, check what's actually selling in the same category at the same price point right now. Stop arguing about it in meetings.
Launch timing
Look at the forward calendar of competitor end-dates and slot your launches into the weeks where the market is genuinely quieter — not the weeks you assume are quiet.
Three pillars
The product is organised around three things. The plan you pick determines how much of each you get.
Market intelligence
Live competition catalogue, price-point distribution, prize-format trends, operator directory.
Velocity analytics
Hourly sampling, sell-through curves, sell-out time estimates and alerts when competitors change price.
Strategic reporting
Weekly digest, seasonal trend reports, market-share estimates and white-label outputs at the top tier.
We're onboarding directly right now
Rather than running self-serve signups, we're walking every new operator through the dashboard ourselves — partly so we can shape the benchmark cuts around what you actually want to know, and partly because the conversations are useful for us too.
Common questions
Where does the data come from?
From the public competition pages of the 126 UK operators we track. We sample the publicly displayed ticket counts on a regular cadence — we don't access anyone's backend.
Is this legal and compliant?
Yes. We only collect data that's already on public-facing pages and we don't touch any player information. Same approach as comparison sites in retail and travel.
How accurate is the sampling?
Hourly snapshots are accurate to whatever ticket count the operator was showing publicly at that moment. Across 5M readings to date, the resulting velocity curves track real sell-out timings closely — we publish the methodology on request.
Are the benchmarks anonymised?
Aggregate market figures are anonymised. Operator-level tracking uses operator names because those are already public — you'd see the same on each competitor's own site.
Tell us a bit about your brand. We'll come back with pricing, the right tier, and a sample market cut filtered to your patch.
- A short call with the team behind the data
- A sample market cut for your category
- A straight recommendation on the right tier — even if it's the smallest one